Meat survey: Consumers picking convenience over price

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Today’s consumers are growing increasingly interested in convenience-based meat, a trend that shows value-priced meats becoming less of a priority. This is according to the latest Power of Meat survey completed by the American Meat Institute and the Food Marketing Institute.

More than 1,400 consumers took part in an online poll used by the survey.

The survey found that the types of meals being prepared are all based on one thing: convenience. From heat-and-eat meats to one-pot meals, consumers today are less concerned about price and more about fitting meat into their busy lives.

Unfortunately, the weekly menus for consumers included less protein than last year, falling 4.1 to 3.6 meals per week. However, 93 percent still eat meat and poultry at least once a week – unchanged from 2012’s survey.

The survey’s findings were announced this week at the 2013 Annual Meat Conference in Nashville, Tenn.

Click here to read more about the survey’s results.



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