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The Humane Society of the United States (HSUS) has initiated a web-based ad campaign this week that targets U.S. pork producers using gestation-sow stalls.
The ad zeroes in on a recent comment that a National Pork Producers Council (NPPC) spokesperson made regarding gestation stall housing.
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Specifically, the National Journal reported in a July 24 website article that the NPPC staffer, said: “So our animals can’t turn around for the 2.5 years that they are in the stalls producing piglets…I don’t know who asked the sow if she wanted to turn around.”
The quote went on: “The only real measure of their well-being we have is the number of piglets per birth, and that’s at an all-time high.”
The National Journal is a news publication for policymakers in Washington, D.C.
Wayne Pacelle, HSUS chief executive officer, said in his blog, that the ad campaign “exposes the pork industry for being in the backwater of animal welfare.”
HSUS also is its members to use social media to post and pass on the anti-gestation-stall ads.
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“In addition to working with leading food companies, legislators and scientists, HSUS is also ramping up our work to show the public how out-of-step pork industry leaders are with mainstream thinking about how animals ought to be treated, and the negative impact that will have on farmers,” Matthew Prescott, HSUS food policy director, told PorkNetwork. “The ad mentioned in Wayne’s blog is one example.” He indicated that HSUS has made other recent placements online, which are “getting a lot of positive feedback and traction.”
In response to the quote in the National Journal article, Neil Dierks, NPPC chief executive officer said, “On behalf of the National Pork Producers Council, I sincerely regret the recent comments in a news article that were attributed to an employee of the National Pork Producers Council. The comments were inappropriate and do not represent the views of our organization nor do they reflect the values of the hardworking American farmers who produce safe and nutritious pork for consumers around the world. Our nation’s pork producers take great pride in their long-standing commitment to the highest standards of humane care for animals. They are good people with good values. They care deeply for the animals they raise and make their health and well-being a top priority.”




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