In Thursday's media briefing, USDA Deputy Secretary Kathleen Merrigan and others reported that the World Health Organization and the U.S. Centers for Disease Control and Prevention will join other U.S. government agencies and will stop calling the current influenza outbreak "swine flu."

Still, 100 percent agreement on what to call the new virus is lacking. But now, the U.S. agencies will use "2009 H1N1 flu" and the WHO will use "influenza A (H1N1)".

Meanwhile, the National Pork Board officials report that an overnight consumer polling showed 90 percent of "regular pork buyers" are confident in the safety of pork and pork products. However, consumers who buy pork less often tend to be more concerned. NPB and the National Pork Producers Council are considering a paid advertising program to reassure consumers of U.S. pork's safety.