The White House released a 120-page report Tuesday outlining ways to fight childhood obesity, reports Meatingplace.com. The report calls on food makers to limit marketing of unhealthy foods to children.
The document, developed by the Obama-appointed Task Force on Childhood Obesity, recommends 70 specific steps that all levels of government, the private sector, schools, parents and others can take.
The report argues that efforts by companies to curb marketing of sugary and fatty foods have fallen short thus far. Kraft Foods. and General Mills are among a number of major food processors that have cut advertising unhealthy products to children.
Among the suggestions the report makes are that food companies should expand their efforts to cover all types of marketing to children; and all media and entertainment firms should limit licensing of their popular characters to healthy foods and drinks.
"If voluntary efforts to limit the marketing of less healthy foods and beverages do not yield substantial results, the [Federal Communications Commission] could consider revisiting and modernizing rules on commercial time during children's programming," the report noted.
The report also suggested that the Food and Drug Administration and USDA work with the food and beverage industry to standardize nutrition labeling for the front of packages.
Other recommendations call for:
- Restaurants to consider portion sizes and begin posting calorie information as the new health care law requires.
- Updated federal nutrition standards for meals served at schools and more school-based nutrition education. Congress is working on updating the guidelines. Legislation that cleared the Senate Agriculture Committee would spend an additional $4.5 billion over 10 years on school nutrition programs.
- Incentives to lure supermarkets to underserved rural and urban areas.
- A standard nutrition label on the front of packaged foods.
Source: Meatingplace.com, Associated Press contributed to this story