A growing number of Americans are seeking food that is raised locally. In keeping up with the trend and to help folks seeking locally-raised pork, the National Pork Board has launched www.Nichepork.org The site matches consumers and chefs with those producers that market pork through local channels.

The site will be noted in the June Green Album issue of Food Arts in the article “Locally Raised Pork Fills a Niche.” In addition, ads promoting the Nichepork.org database have been running since April and will appear through December in Food Arts, which boasts more than 55,000 subscribers.

Locally grown food sales, already estimated at $5 billion in 2007, could turn into a $7 billion business by 2011, according to a study by market research firm Packaged Facts. In its April 2008 edition, Progressive Grocer Magazine noted that local foods are “believed by some to be greener than organic.” For a majority of consumers, the fascination with local means a return to values of simplicity, handcrafted production and the ability to match a product with a place.

If you are a producer who would like to be listed on Nichepork.org or need to make any updates or changes to your current profile, call 800-456-PORK (800-456-7675). There is no charge to be listed.

Source: NPB