Tyson Fresh Meats, the pork and beef business unit of Tyson Foods, announced the launch of the Supreme Tender pork Web site, SupremeTenderPork.com, according to Meatingplace.com.
The new online resource will feature Tyson’s Supreme Tender pork brand, which the company says is "enhanced with a water and sea salt solution." The products contain no preservatives, no artificial ingredients and no phosphates. The new site provides consumers with recipes, cooking tips and unique attributes of Supreme Tender pork.
"We launched the Supreme Tender pork Web site to connect customers directly to the brand," said Kent Harrison, senior director of marketing, value creation, for Tyson Fresh Meats. "In this era of information, we are committed to communicating all the great benefits of Supreme Tender pork to our customers, as well as providing meal solutions and cooking guides to help them prepare delicious meals for their families."