The National Pork Board has created its new ‘The Other White Meat’ channel filled with videos to promote pork on YouTube.com.

The selection of YouTube was easy. According to data from the marketing research company comScore Inc., 107.1 million viewers watched 6.8 billion videos in April of 2009 on YouTube. That’s 63.5 videos per viewer in one month.

 “This summer, we want to use ‘YouTube’ to generate excitement for the ‘Next Pork Personality’ contest,” says Cathy Lee Fredrickson, online editorial manager for the NPB.

In 2009, the NPB’s pork checkoff is inviting consumers nationwide to share reasons why they think they are the “Next Pork Personality.” Through Aug. 31, pork fans everywhere can submit a video on TheOtherWhiteMeat.com to spotlight their best tip for grilling pork.

Three finalists whose creativity and enthusiasm for pork comes through loud and clear will be selected for a live finale grill-off in New York City. Each will prepare a pork recipe that showcases their tip for Food Network star Guy Fieri and a panel of judges. The winner of the “Next Pork Personality” will receive $5,000, a Char-Broil grill and grilling accessories.

Submit your "Search for the Next Pork Personality" entry online.