Students from the University of Missouri captured the most votes in the 2nd annual Reach Teach Learn student video contest that wrapped up last week. Teams from Sam Houston State University and Oklahoma State University placed second and third, respectively. The winning videos can be viewed at the contest Web site.
Teams from the University of Florida, Michigan State University, University of Wisconsin-River Falls and Ohio Northern University also competed. Nearly 4,000 votes were cast from 889 voters.
"We are extremely pleased with the outcome of the Student Video Contest and the participation we had,” says Jeff Mellinger, Global Leader, Sales and Marketing for Alpharma Animal Health, sponsor of the Reach Teach Learn initiative. “Congratulations to the University of Missouri team—and all the others that participated in the contest. This is just a small but significant step in improving consumer purchasing decisions.”
Alpharma’s Reach Teach Learn program is a grassroots educational program that supports local school districts and colleges through initiatives that encourage students to learn more about agriculture and how their food is produced, and then share their insights and the information they learned.
"When it comes to modern agricultural practices, there are great gaps between fact and fiction and between the knowledge of those involved in the industry and those who are not,” says Mellinger. “Alpharma is reaching out to help educate students, their parents, teachers and other influencers to make educated, smart purchasing decisions.”
Students were encouraged to participate in the contest through various incentives including a $25 gift card for each short clip they submitted during the first phase. Top videos were also awarded $5,000, $2,000 and $1,000 for first through third place, respectively.
Alpharma looks forward to running the contest again next fall, and also plans to add more initiatives to its Reach Teach Learn program to reach out to a greater audience and further benefit our communities.
Source: Alpharma Animal Health