The United Soybean Board and the soybean checkoff have teamed up with the Center for Food Integrity to expand efforts to support a strong domestic animal agriculture industry. Together USB and CFI will educate consumers about the contemporary U.S. food system by providing information on subjects such as health and nutrition, food safety, the environment and animal well-being.

"For more than three years now the soybean checkoff has had programs in support of livestock and poultry producers, the No. 1 customer of U.S. soybean meal," says Phil Bradshaw, a farmer from Griggsville, Ill., and lead of USB's Animal Agriculture Initiative. "The soybean checkoff has been a major driver behind uniting state and national agricultural organizations together to support livestock producers. We've been very successful so far, and partnering with CFI is the next step in helping to build a stronger agriculture industry."

As a member of CFI and through specific projects within CFI's programs, USB will further animal agriculture education efforts on a combined front across the nation.

"We're excited about our partnership with USB," says Charlie Arnot, CFI CEO. "CFI believes in establishing principles for responsible food production, recognizing and celebrating best practices as a model for others and ongoing engagement with stakeholders to build public trust, which, in turn, will foster acceptance and support of the food system as a whole. Animal agriculture plays a key role in these efforts."

CFI's models for building consumer trust and informing consumers about modern animal agriculture practices coordinate strongly with the efforts of the soybean checkoff to make sure that the livestock and poultry industries continue to exist and thrive in the United States.

"The soybean checkoff farmer-leaders looked at CFI's mission and its models for change, and we liked what we saw," says Bradshaw. "USB's efforts have been targeted on engaging our fellow soybean farmers to rally behind their livestock neighbors. CFI takes that to the next level. They help to rally the entire agriculture industry in support of a safe, healthy, sustainable U.S. food supply."

"At CFI, we've developed a trust model that we think will benefit farmers and producers, and we've worked out processes to implement this model," says Arnot. "We work with internal industry leaders to develop and share ethical standards and codes of conduct. These standards provide the foundation that helps producers communicate effectively to their neighbors and rural communities about their production practices, their investment in their communities and their way of life."

For more information about CFI's mission, role and foundational activities, visit www.foodintegrity.org.

To learn more about soybean checkoff's efforts to support animal agriculture, visit www.animalag.org.

Source: United Soybean Board