There’s no doubt that the pork industry has encountered severe economic challenges resulting in red ink for the past 18 months or so. As the industry’s largest entity, Smithfield Foods will likely post its first loss in 30 years. C. Larry Pope, chief executive officer for the company, is busy preparing employees, investors and the stock market for when the company reports its financial results for their 2009 fiscal year.

Pope says Smithfield played an important role in advancing a more accurate name for the H1N1 influenza outbreak over the past two weeks saying that the company’s biggest concern today is customers avoiding pork purchases due to unfounded fear.

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