The National Pork Board’s online information resource for pork producers — — has a new look to make it easier for producers to get the information they need quickly and efficiently. The redesigned site went "live" Monday morning and will be introduced to pork producers during World Pork Expo in Des Moines this week.

"The last time we made major improvements to our producer Web site was almost eight years ago," says Bill Kessler, a Missouri pork producer and chair of NPB’s producer and state relations committee. "So it was time; I think producers are going to like what they see."

User data show that several thousand producers visit each week. Last year, the site had more than 165,000 unique visitors. " is the most complete source of information about National Pork Checkoff programs," he adds. "Producers use it for everything from market information to checking on their PQA Plus certification status and for program updates.”

But, even though the site is designed primarily for producers, others come to the site searching for information about pork production. So NPB has worked to make resources such as the "Quick Facts' "book easy to find. “It should help us demonstrate the principles of our We Care initiative to visitors." Kessler notes.  

The redesigned site has a cleaner look and feel, but also several useful features, such as:

  • A new search feature that allows you to use a word or phrase to find the information you want.
  • There is a new section devoted to making it easier for producers to get information about certification programs.
  • A searchable database of all pork checkoff-sponsored research.
  • Short videos demonstrating how today's pork producers raise hogs, and audio "podcasts" that feature useful information for producers.
  • The new site also features a daily recipe combined with a convenient link to for more pork information. 

So, check it out today.

Source:  National Pork Board