The National Pork Act Delegates have requested comments and discussion on an increase in the national pork Checkoff rate to 42.5 cents per $100 value of pork sold. The current rate stands at 40 cents per $100 value of pork sold.
If approved, the funds would go to the general Checkoff budget and be allocated by the National Pork Board with use approved by the USDA. The NPB estimates gross checkoff revenue would increase by $3.2 million if the increase were approved. If approved, the additional funding may be used for the NPB’s purchase of “The Other White Meat” trademark.
The proposal, made at the industry’s Pork Forum held last week, also requests that a working group of state pork associations bring the Checkoff rate increase request before the various state pork associations for review.