How many times have you said or heard fellow pork producers say, “I want clean water and air for my kids, too”? 

To effectively communicate that pork producers are committed to principles such as animal well-being and environmental protection, it’s important to put a real face on the person behind the production. You understand that pork producers are mothers, fathers, Sunday school teachers and little league coaches, just like their neighbors. But many folks in the non-farming community view pork producers as just part of a larger corporate system. 

“Each producer must be viewed as an individual who shares the values of his or her neighbors,” says Terry Fleck, executive director for the Center for Food Integrity.  “Identifying shared values will help consumers and producers better understand one other.”

But how is that accomplished?  In Hubbard Feeds' latest "The Hub" podcast, Fleck explains the reasons behind shifting consumer views about how agriculture produces food, and explains what producers can do to influence and enhance consumer trust.

One of CFI's programs is called SHARE, which helps pork producers build trust with consumers by connecting with others through shared values.  The program is based on five key principles: sharing of values, discussing them honestly, ascertaining the common values, recognizing and respecting differences and engaging in a win/win dialogue.  The ultimate goal is for consumers to view producers as “people just like me,” Fleck notes.

To learn more about CFI’s program and how to build consumers’ trust in your livelihood, listen to Hubbard Feed’s November podcast.

There, you also will find archives of past podcasts such as “Help to Prevent Out-of-feed Events,” “DDGS Impact on Carcass Quality” and more. They are listed under “Tips and Tools” under the “Swine” section.

Source: Hubbard Feeds