Pioneer Hi-Bred has unveiled new plans to bring its seed genetics to more acres around the world through partnerships and new brands. The strategy, called PROaccess, will increase Pioneer global seed market reach through co-brands, second brands and investments. In the United States alone, this strategy will allow Pioneer to have access to an additional 5 percent of corn acres.
"PROaccess adds to the momentum we have been building in the Pioneer business," said Paul Schickler, Pioneer president and DuPont vice president and general manager. "For more than 80 years, our goal has been to increase the productivity and profitability of Pioneer customers," he continued.
Through the PROaccess model, Pioneer will develop customized business agreements with independent seed companies to address their specific needs. "We know the seed business is not one-size-fits-all. Each company has its own needs," Schickler said.
Pioneer will manage the PROaccess business relationships separate from its Pioneer brand. The seed marketed and distributed by these companies will be unique and not available from Pioneer sales reps.
PROaccessSM business agreements have been established in Brazil, Mexico, South Africa and the United States. Pioneer plans to continue expanding the number of partners and acres through the PROaccess strategy.
In the United States, Pioneer has distribution agreements with several companies, including:
• AgVenture, Kentland, Ind., distributors of VPMaxx brand corn hybrids and soybean varieties
• Doebler's Pennsylvania Hybrids, Inc., Jersey Shore, Pa., distributors of RPM brand corn hybrids
• Hoegemeyer Hybrids, Hooper, Neb., distributor of HPT corn hybrids and soybean varieties
• NuTech Seed, Ames, Iowa, distributor of G2 Genetics brand corn hybrids and soybean varieties
• Seed Consultants, Inc., Washington Court House, Ohio, distributor of Supreme EX brand corn hybrids and soybean varieties.
Additionally, Pioneer announced in May 2008 it acquired the Curry Seed brand name and will continue to sell corn and introduce soybean seed.