The Ohio Pork Producers Council has recently launched a multi-media campaign to educate consumers about modern pork production. Their efforts include radio and Web site advertisements and a new consumer education Web site, www.OhioPorkTour.com

“Our industry recognizes that there are a number of misconceptions and misunderstandings about how large farms are operated, how livestock is cared for and how Ohio’s farmers provide us with a safe, wholesome supply of affordable food,” said Jennifer Keller, director of marketing and education for OPPC. “It is our hope that this new campaign will help engage build understanding about modern pork production.”

“Even though this is an Ohio-based campaign, we hope the materials present on this Web site will be viewed nationwide.  Ohio pork producers are no different than other pork producers in the way they care for their animals and the environment,” said Tony Bornhorst, a pork producer who is featured in one of the on-line videos.

A “meet the farmers” section and frequently asked questions page also are available for consumers to gain further understanding about this important industry.  Lessons and activities have been developed to accompany the videos.  These tools will fit the needs of teachers and students across many grade levels.

Source: Ohio Pork Producers Council