U.S. congressmen and the news media are the primary targets for The National Pork Producers Council's "COOL and the U.S. Pork Industry: Who Will Raise The Hogs." Released today, the factsheet is the first installment of an 8-week educational series. called "Facts on COOL." Informing the general public about the realities of the country-of-origin-labeling law is another objective.

The papers are designed to educate the reader on the short and long-term negative impacts that mandatory COOL will have on the entire U.S. pork industry. "This much-anticipated series of issue papers will show why increasing numbers of pork producers nationwide are changing their positions and now opposing mandatory COOL," said an NPPC news release.

Additional issues to be addressed in the "Facts on COOL" series include: pork producers’ concerns about liabilities, civil fines and meat recalls; international trade and the potential loss of hard-fought gains; competition and possible permanent advantages yielded to poultry; and a discussion on the lack of consumer benefits under a mandatory COOL program.

To view "U.S. Pork Producers: Facts on COOL," please go to: http://www.nppc.org/issue_brief/index.html