Three of the pork industry's leading journalists will participate in a National Pork Board Roundtable at World Pork Expo in Des Moines June 10. Marlys Miller, editor of Pork, Dale Miller, editor of National Hog Farmer and Rod Smith, a reporter for Feedstuffs, will share their views about issues shaping the pork industry.

That roundtable will be on Friday, June 10 at 1 p.m. at the Pork Checkoff Café in the Cattle Barn on the Iowa State Fairgrounds. It's just one of many opportunities pork producers will have during WPX to sample pork products and to learn more about pork production, marketing and pork checkoff's role in building demand, educating producers and informing consumers.

A discussion at 1 p.m. on Thursday, June 9, will focus on pork production's value to grain farmers. Both roundtable discussions will be moderated by Cyndi Young of the Brownfield Radio Network and can be heard live on the Internet at www.porkboard.org.

Also, twice each hour NPB will present brief informational sessions that discuss checkoff-related programs. These updates will occur throughout the exhibit hours on Thursday, Friday and Saturday. All sessions will be in the Pork Checkoff Café in the heart of the Cattle Barn, where producers also will be served some of the newest and most interesting pork products hitting the marketplace.

“We learned last year that the Pork Checkoff Café is a good place for producers to sit down, relax and visit with other producers,” says Dave Culbertson, a producer from Geneseo, Ill., and NPB president. “It’s also an opportunity for producers to learn more about programs funded through the Pork Checkoff, to sample free food and to register for prizes.”

NPB is offering several prizes, including vouchers for two airline tickets to anywhere in the United States.

All 15 members of NPB's Board are scheduled to attend World Pork Expo. “I’d encourage producers to make it a point to visit the pork checkoff area and tell us about how we might better serve them," says Culbertson. "The board has identified eight critical issues facing the industry and I’d like to know how producers view those issues. Expo is a great time to do that.”

NPB will have a booth in the Varied Industries Building, where producers can learn the latest about the checkoff’s role in helping to coordinate the industry’s effort to stamp out porcine respiratory and reproductive syndrome. Checkoff programs for youth and for producers interested in niche marketing will be featured at the Swine Barn.

For information on Checkoff-funded programs or to request up to two free admission tickets for World Pork Expo (a $16 value), pork producers can call the Pork Checkoff Service Center at (800) 456-PORK between 7 a.m. and 5 p.m. Monday through Friday or send an e-mail, including their producer ID and current mailing address, to freewpxtickets@porkboard.org by close of business May 27.

Schedule for the Pork Checkoff Café:

Thursday 
Time          Presenter        Subject Title
9:40 a.m.       Liz Wagstrom    Take Care™ Program – Using Antibiotics
                                            Responsibly

10:10 a.m.      John Hinners    U.S. Pork Exports; Creating New                              Opportunities While Shattering Old Records!
       
10:40 a.m.      Eric Neumann    Recent Discoveries in PRRS Research

11:10 a.m.      Erik Risa/      Looking into the Future of Animal Welfare
                       Paul Sundberg                          

11:40 a.m.      Jeff Hartz      Don’t be blah™ Campaign: Redefining the Pork                              Brand

12:10 p.m.      Ceci Snyder     Don’t be blah: Reaching Consumers and
                                            Influential News Media

12:40 p.m.      Robyn Fleck     I’ve Got a Premises ID and I’m Not Afraid to
                                            Use It

1 p.m.  Cindy Cunningham        Roundtable Discussion:
                                            Pork Production's Value to Grain Farmers

2:10 p.m.       Jeff Pigott     Food Service Update: Beating the Blah’s Away
                                            from Home

2:40 p.m.       Mark Boggess    Sow Longevity Progress Report

3:10 p.m.       Liz Wagstrom    Pit Falls and Pit Gases – Worker Health and
                                            safety

3:40 p.m.       Karen Boillot   Promoting Pork: Who Says Grocery Shopping
                                            Has to Be Blah?

Friday 
9:40 a.m.       Carrie Tengman  Getting Your Arms Around Air Emissions

10:10 a.m.      Mark Boggess    Sow Longevity Progress Report

10:40 a.m.      Liz Wagstrom    Pit Falls and Pit Gases - Worker Health and
                                            Safety

11:10 a.m.      Erik Risa/      Looking to the Future of Animal Welfare
                       Paul Sundberg  

11:40 a.m.      Jim Lummus      Training, Teaching and Technology

12:10 p.m.      John Hinners    U.S. Pork Exports, Creating New
                                  Opportunities While Shattering Old                              Records!

12:40 p.m.      David Meisinger    How does the idea pig perform?                             Unveiling Symbol III

1 p.m.  Cindy Cunningham        Roundtable Discussion:  What Does the                                 Future Hold for the U.S. Pork Industry?
             Editors of Leading Industry Publications Voice Their Opinions

2:10 p.m.       Jeff Hartz      Don’t be Blah: Redefining the Pork Brand

2:40 p.m.       David Meisinger      Pork Centers of Excellence for                                     Research, Teaching and                                     Extension

3:10 p.m.       Eric Neumann    Recent Discoveries in PRRS Research

3:40 p.m.       Ceci Snyder     Don’t be Blah: Reaching Consumers and
                                            Influential News Media

Saturday 
9:40 a.m.       Nicole Boettger/        What Happens When It Doesn’t Smell                                     Like Money Any More?
       
10:10 a.m.      Erik Risa/      Looking Into the Future of Animal Welfare
                       Paul Sundberg

10:40 a.m.      Jeff Hartz      The new Don’t be Blah™ campaign

11:10 p.m.      Mark Boggess    Hoop Farrowing Update

11:40 p.m.      Robyn Fleck     I’ve Got a Premises ID and I’m not Afraid to                              Use it