Three of the pork industry's leading journalists will participate in a National Pork Board Roundtable at World Pork Expo in Des Moines June 10. Marlys Miller, editor of Pork, Dale Miller, editor of National Hog Farmer and Rod Smith, a reporter for Feedstuffs, will share their views about issues shaping the pork industry.
That roundtable will be on Friday, June 10 at 1 p.m. at the Pork Checkoff Café in the Cattle Barn on the Iowa State Fairgrounds. It's just one of many opportunities pork producers will have during WPX to sample pork products and to learn more about pork production, marketing and pork checkoff's role in building demand, educating producers and informing consumers.
A discussion at 1 p.m. on Thursday, June 9, will focus on pork production's value to grain farmers. Both roundtable discussions will be moderated by Cyndi Young of the Brownfield Radio Network and can be heard live on the Internet at www.porkboard.org.
Also, twice each hour NPB will present brief informational sessions that discuss checkoff-related programs. These updates will occur throughout the exhibit hours on Thursday, Friday and Saturday. All sessions will be in the Pork Checkoff Café in the heart of the Cattle Barn, where producers also will be served some of the newest and most interesting pork products hitting the marketplace.
“We learned last year that the Pork Checkoff Café is a good place for producers to sit down, relax and visit with other producers,” says Dave Culbertson, a producer from Geneseo, Ill., and NPB president. “It’s also an opportunity for producers to learn more about programs funded through the Pork Checkoff, to sample free food and to register for prizes.”
NPB is offering several prizes, including vouchers for two airline tickets to anywhere in the United States.
All 15 members of NPB's Board are scheduled to attend World Pork Expo. “I’d encourage producers to make it a point to visit the pork checkoff area and tell us about how we might better serve them," says Culbertson. "The board has identified eight critical issues facing the industry and I’d like to know how producers view those issues. Expo is a great time to do that.”
NPB will have a booth in the Varied Industries Building, where producers can learn the latest about the checkoff’s role in helping to coordinate the industry’s effort to stamp out porcine respiratory and reproductive syndrome. Checkoff programs for youth and for producers interested in niche marketing will be featured at the Swine Barn.
For information on Checkoff-funded programs or to request up to two free admission tickets for World Pork Expo (a $16 value), pork producers can call the Pork Checkoff Service Center at (800) 456-PORK between 7 a.m. and 5 p.m. Monday through Friday or send an e-mail, including their producer ID and current mailing address, to firstname.lastname@example.org by close of business May 27.
Schedule for the Pork Checkoff Café:
Time Presenter Subject Title
9:40 a.m. Liz Wagstrom Take Care™ Program – Using Antibiotics
10:10 a.m. John Hinners U.S. Pork Exports; Creating New Opportunities While Shattering Old Records!
10:40 a.m. Eric Neumann Recent Discoveries in PRRS Research
11:10 a.m. Erik Risa/ Looking into the Future of Animal Welfare
11:40 a.m. Jeff Hartz Don’t be blah™ Campaign: Redefining the Pork Brand
12:10 p.m. Ceci Snyder Don’t be blah: Reaching Consumers and
Influential News Media
12:40 p.m. Robyn Fleck I’ve Got a Premises ID and I’m Not Afraid to
1 p.m. Cindy Cunningham Roundtable Discussion:
Pork Production's Value to Grain Farmers
2:10 p.m. Jeff Pigott Food Service Update: Beating the Blah’s Away
2:40 p.m. Mark Boggess Sow Longevity Progress Report
3:10 p.m. Liz Wagstrom Pit Falls and Pit Gases – Worker Health and
3:40 p.m. Karen Boillot Promoting Pork: Who Says Grocery Shopping
Has to Be Blah?
9:40 a.m. Carrie Tengman Getting Your Arms Around Air Emissions
10:10 a.m. Mark Boggess Sow Longevity Progress Report
10:40 a.m. Liz Wagstrom Pit Falls and Pit Gases - Worker Health and
11:10 a.m. Erik Risa/ Looking to the Future of Animal Welfare
11:40 a.m. Jim Lummus Training, Teaching and Technology
12:10 p.m. John Hinners U.S. Pork Exports, Creating New
Opportunities While Shattering Old Records!
12:40 p.m. David Meisinger How does the idea pig perform? Unveiling Symbol III
1 p.m. Cindy Cunningham Roundtable Discussion: What Does the Future Hold for the U.S. Pork Industry?
Editors of Leading Industry Publications Voice Their Opinions
2:10 p.m. Jeff Hartz Don’t be Blah: Redefining the Pork Brand
2:40 p.m. David Meisinger Pork Centers of Excellence for Research, Teaching and Extension
3:10 p.m. Eric Neumann Recent Discoveries in PRRS Research
3:40 p.m. Ceci Snyder Don’t be Blah: Reaching Consumers and
Influential News Media
9:40 a.m. Nicole Boettger/ What Happens When It Doesn’t Smell Like Money Any More?
10:10 a.m. Erik Risa/ Looking Into the Future of Animal Welfare
10:40 a.m. Jeff Hartz The new Don’t be Blah™ campaign
11:10 p.m. Mark Boggess Hoop Farrowing Update
11:40 p.m. Robyn Fleck I’ve Got a Premises ID and I’m not Afraid to Use it