The National Pork Board will be asked to streamline the organization's producer-led committee structure at the group’s meeting Nov. 16-18 in Des Moines, Iowa.
The National Pork Board currently has 11 pork producer-led committees that it relies on for guidance on issues ranging from product marketing to the environment to animal health and food safety. If the board accepts the task force report, the committees advising the board will focus on: domestic marketing; producer education and services; environment; animal well-being; animal science; swine health; trade; and pork safety and nutrition.
"Creating a task force to study our committee process was one of the recommendations in our new five-year strategic plan," said Gene Nemechek, a swine veterinarian from Springdale, Ark., and president of the National Pork Board. "The task force recognized the importance of the work that producer-led committees do. They provide valuable expertise in areas the board, as a whole, might not possess. But the task force also found that there was some overlap between committees, prompting its recommendations on reorganization.
"The goal is to assure we have a committee structure that is more efficient and more focused on achieving the goals outlined in the five-year strategic plan the board approved last spring, Nemechek said.
Two other task forces appointed at the same time by the board have not concluded their work. Board members will meet on Tuesday afternoon with the task force studying how the National Pork Board might better serve the needs of state pork organizations. It also will receive a progress report from the task force focusing on National Pork Board research objectives."
Also on the board's agenda this week is approval of the 2011 program budget presented to the board in September by the Plan of Work Task Force, a group of 50 diverse producers who make specific budget recommendations to the board based on the board's goals outlined in the strategic plan. The new budget calls for spending approximately $46 million of NPB’s pork checkoff revenue to create, among other things, new excitement for pork in the consumer marketplace and to help consumers better understand and appreciate modern agriculture.
Additional proposals advance the work of the pork industry's We Care initiative and fund research that can address significant social, economic, and production concerns facing the pork industry.
Once the board approves the 2011 budget, it will be submitted to the U.S. secretary of agriculture for final approval.
The board also will:
- Hear a report on plans for recognizing the 25th anniversary of the Pork Checkoff created by Congress in the 1985 Farm Bill.
- Discuss a new vulnerabilities assessment that will help guide the board in its issues management process during 2011 and beyond.
- Receive a progress report on work being done to reposition pork in the marketplace. A launch of the new effort is expected in spring 2011.
- Receive training in the use of techniques in the so-called "social media."
- Play host to its annual staff appreciation luncheon.
- Begin planning for the 2011 Pork Industry Forum in March.