With the challenges facing pork producers today, the National Pork Board is seeking input for a new plan to shape the future of the U.S. pork industry.  The objective of the planning process is to find new solutions to the economic, social, and scientific challenges facing the pork industry.  To ensure the plan focuses on critical needs of pork producers, a series of regional meetings is planned for July to obtain input from three distinct geographic areas.

The meetings are open to all pork producers and to others with an interest in the future of the pork industry and the role of the Pork Checkoff. The meetings will be from 9:00 a.m. to 2:00 p.m. on the following days:

  • Thursday, July 23-Omaha, Nebraska (Holiday Inn Convention Center-3321 South 72nd St).
  • Friday, July 24-Indianapolis, Indiana (Indiana Pork Producers Office-5722 W. 74th Street).
  • Monday, July 27-Clinton, N.C. (Sampson Community College-1801 Sunset Avenue).

During 2010, the National Pork Board will celebrate the 25th anniversary of the creation of the national Pork Checkoff. The strategic planning process will examine the role of the Pork Checkoff, just as the pioneering producers did 25 years ago, said Chris Novak, National Pork Board chief executive.

The big questions, Novak said, are, "What are the industry's needs, concerns and priorities now, and what will they be five years from now and even 25 years from now? And what should the National Pork Board be doing to address these needs through the Pork Checkoff?"

At the regional meetings, producers will hear a brief overview of the National Pork Board, and a progress report on the planning process. Producers will then have the opportunity to provide and discuss their ideas. The best of those ideas will go to the task force of producer leaders to craft a new plan for the future. The board is expected to approve a new strategic plan by the end of 2009.

Producers unable to attend one of the regional meetings can still participate in several ways, Novak said. They can provide their ideas to their state office or to state leaders who will attend the meetings. They also will have the opportunity to participate in an online survey that will be available on www.Pork.org.

Anyone planning to attend one of the regional meetings is asked to call (toll-free) the Producer Service Center at the National Pork Board - 800-456-PORK prior to July 17, 2009. Customer service representatives will have details and directions to the meetings in each of the three cities.

Source: NPB