Sherrie Niekamp has joined the National Pork Board as director of animal welfare. She will be responsible for the development and implementation of animal welfare programs and coordinating checkoff-sponsored animal welfare research. 

“Animal welfare is a personal issue and a market-driven issue,” Niekamp said. “Consumers will usually perceive it in an emotional way.” She describes her position as a liaison between the consumer, researchers and producers.  “There are no easy answers to the emotionally driven animal welfare questions.”

Niekamp, who joined the staff on Sept. 26, works out of the National Pork Board’s office in Des Moines, Iowa.

National Pork Board