The National Pork Board is joining states across the Heartland this fall to showcase pork in Midwest Living magazine. “Our goal is to extend the pork checkoff national advertising campaign to the state level,” says Stacie Schafer, marketing coordinator for the NPB. “Each quarter we offer the state associations a new turnkey promotion that saves them time and effort, and we’re excited about this opportunity with Midwest Living.”
Each year, $20,000 is available to state pork associations through the matching funds program. Through a 50-50 match, the money can be used on consumer advertising, including radio, print, online, billboards or television advertising. This year, 18 states are participating in the program.
This fall, state partnerships with Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Ohio and South Dakota are investing in a “Pork and Jeans” print advertisement in the November/December 2008 issue of Midwest Living magazine, which has a circulation of 950,000. Cost for each state pork association is based on the magazine’s circulation figures in that state. The ad promotes the leanness and versatility of pork
“Midwest Living offers a great way to reach our target audience, and many of the magazine’s subscribers are located in states with a large number of pork producers,” Schafer says. “When we partner with the states on promotions like this, we can reach more consumers and get more value from the checkoff investment.”
Source: National Pork Board