It’s hard to beat a $5 lunch featuring a pork loin sandwich especially when the money goes to a good cause. During the recent, two-day Chops for Charity event, the National Pork Board’s pork checkoff teamed up with its long-time retail partner, Hy-Vee, to host the event in West Des Moines. Proceeds went to Variety, which serves disadvantaged, physically challenged, sick and needy children.
“The National Pork Board and Iowa Pork Producers Association are wonderful to work with,” says Ruth Comer, assistant vice president of media relations for Hy-Vee. “Their support offers a triple benefit, because we raise money for one of our favorite charities, we provide great value to our shoppers, and we can support pork producers.”
During the time frame of Chops for Charity, Hy-Vee’s pork sales increased, says Rob Kirchofer, NPB retail marketing manager, central division. “We appreciate all the support we received from Hormel Foods and Cookies BBQ during Chops for Charity to help promote pork and raise money for Variety.”
This fall’s Chops for Charity built on the success of a bratwurst event last year at Hy-Vee, says Comer, who notes that the 2009 event raised more money and highlighted Hy-Vee’s commitment to marketing pork this fall.
“The pork organizations are the perfect partners for us, because they really know how to stage an event and marshal volunteers. We look forward to working with them again.”