The National Pork Board is rolling out national news releases and media kits reminding consumers of October Pork Month. The month-long celebration offers opportunities for consumers to try new pork recipes and to celebrate the nation’s pork producers and their commitment to producing safe, nutritious food. The promotional efforts are coordinated with state pork producer associations.

“October Pork Month serves as a reminder to Americans that pork is a great product, and producers have made a long-term commitment to responsible pork production,” said Gene Nemechek, a swine veterinarian from Springdale, Ark., and NPB president. “During October and throughout the entire year, pork producers invest in the pork checkoff to support innovative promotions, research and consumer information programs.”

In 2010, NPB revamped its Web site, which features a daily recipe, combined with a link to TheOtherWhiteMeat.com for additional pork recipes and information.

“As consumers show greater interest in learning where their food comes from, the well-being of the animals raised by pork producers has come to the forefront,” Nemechek said. “Producers have invested their checkoff dollars to develop programs and educational materials to help them care for their animals in a manner that promotes animal well-being and allows them to provide consumers at home and abroad with safe, wholesome food.”

Source: NPB