This month, the National Pork Board and Farmer John pork packer/processor will combine pork and wine to entice shoppers. The retailer involved is Stater Bros. supermarkets in Southern California, where bottles of Columbia Crest wines will feature a recipe for bacon-wrapped tenderloins.
Under this new promotion, when shoppers buy a package of Farmer John bacon, they'll also receive $2 off any Farmer John pork tenderloin.
"Consumers who pick up bottles of wine at the store normally spend more than the average consumer during their shopping trip, and they tend to be willing to purchase the more expensive neat cuts," says Rick O'Fallon, NPB's retail marketing manager, western division. "The 'Perfect Pair' promotion is a great way to feature pork."
Source: National Pork Board