Carl's Jr. restaurant chain, Carpinteria, Calif., announces the introduction of a new mega-sized sandwich featuring sausage and bacon on its morning menu.
The Monster Breakfast Sandwich features two strips of bacon, a sausage patty, two eggs, and Swiss and American cheeses served between grilled sourdough bread. It is available for $2.89 individually or $4.49 as part of a combo meal.
"Our consumer research revealed that many people felt that typical fast-food breakfast items really didn't fill them up, so much so that they often ordered two sandwiches at a time to get enough food," Brad Haley, executive president of marketing for Carl's Jr., explained.
The new breakfast sandwich serves as the launching pad for a new positioning of the chain's breakfast menu, featuring the tag line, "Breakfast as big as our burgers."