USDA officials have announced the results of the Beef Checkoff Survey, which was conducted during October and November among beef, dairy and veal producers nationwide. Seventy-two percent of producers surveyed either strongly approved or somewhat approved of the Beef Checkoff Program. The survey was conducted by the Gallup Organization, with oversight by USDA.
From Oct. 4 through Nov. 21, interviews were conducted with 8,002 beef, dairy and veal producers nationwide to measure their attitudes regarding the Beef Checkoff Program. The survey was conducted in response to a settlement agreement between the Cattlemen's Beef Board and the Livestock Marketing Association as a result of a May 2005 U.S. Supreme Court decision, which ruled the Beef Promotion and Research Act constitutional.
Other survey highlights include: 66 percent of respondents said they would strongly approve or somewhat approve of the Cattlemen's Beef Board contracting directly "with any entity, including businesses, university researchers, advertising and marketing agencies, and other consultants." Less than 25 percent would disapprove of this move.
Eighty-two percent of those surveyed would strongly approve or somewhat approve of "voting periodically on the continuation of the Beef Checkoff Program."