Planning for 2010 will be on the agenda when the National Pork Board meets Thursday morning, June 4, during World Pork Expo in Des Moines.
The board has identified five critical issues it will address during 2010. Those issues are: increasing consumer expenditures for pork; improving the trust and image of the production pork industry; developing human capital; safeguarding export opportunities; improving the competitiveness of the U.S. pork industry.
On Thursday, the board will identify some specific objectives it expects to achieve to address the critical issues. Once the objectives are identified, producer-led committees will meet during the summer to create tactics and plans to achieve the specific objectives. The tactics will be part of a 2010 budget that the board will approve in November.
Also Thursday, the board will review the industry's response to the recent H1N1 flu outbreak and discuss next steps.
National Pork Board meetings are open to the public. Those wishing to attend are asked to contact Lorraine Garner, firstname.lastname@example.org, 515-223-2600.