The National Pork Board wants to make sure no children go hungry. They have announced a partnership with Share Our Strength, a national organization working to make sure no children in America grows up hungry. The NPB will be the official protein sponsor of Share Our Strength’s 2008 Taste of the Nation events in six cities: Atlanta, Charlotte, Chicago, Dallas, Houston and New Orleans.
"America’s pork producers help to feed the world. So it is a natural fit for us to work with Share Our Strength in its vision of ending childhood hunger," said Lynn Harrison, a producer from Elk Mound, Wis., and NPB president. "Share our Strength’s solid reputation with chefs and food professionals inspired us to look at how we could work together on a local level."
Each spring and summer, some of the nation’s best chefs and mixologists donate their time, talent and passion at Taste of the Nation events in order to raise the critical funds needed to end childhood hunger.
"This is a great opportunity to put pork in front of high profile chefs and to provide top quality pork eating experiences to key media and consumer influencers," said Pamela Johnson, director of consumer marketing for NPB’s Pork Checkoff. "We are working on extending this national sponsorship to the local level to support local Share Our Strength efforts and work with local culinary professionals to promote pork and pork production," said Johnson.
For additional information on the NPB’s partnership with Share Our Strength visit www.theotherwhitemeat.com.