The National Pork Board will meet in Des Moines Nov. 13-15 to consider approval of the 2007 Strategic Plan and Budget. If the board approves the plan and budget, it will be forwarded to the USDA secretary for final approval.

Planning for 2007 began last summer when board members identified five critical issues to be addressed with resources from the National Pork Checkoff. Those critical issues are:

  • Positively impacting customer and consumer purchases of pork.
  • The trust and image of the industry and its products.
  • The development of human capital.
  • The profitability and competitive advantage for U.S. Pork.
  • The safeguard and expansion of international markets.

A task force of about 50 producers representing all U.S. regions, production types and operation sizes met early in the summer to identify specific objectives for each of those critical issues. Producer-led committees and staff then worked throughout the summer to develop specific plans and budgets to address those critical issues. The task force convened again in September to approve a plan and budget for consideration by NPB this month.

The task force recommended a budget of $48.8 million for the Pork Checkoff’s 2007 Strategic Plan. Once approved by the board, the 2007 Strategic Plan and Budget will be available on www.pork.org.

Also in November, NPB will consider a number of issues, including a proposal that the organization become a member of 25 X 25, a group advocating that 25 percent of the United States’ energy needs be supplied by America’s farms, forests and ranches by the year 2025, and another proposal that the U.S. pork industry help South American countries to eradicate foot-and-mouth disease.

The meeting will be at NPB’s headquarters building, 1776 N.W. 114th St., in Clive. NPB's meetings are open to the public. Those wishing to attend should contact Lorraine Garner, (515) 223-2600 or lgarner@pork.org.