America’s Pork Producers entered the eighth year of their Celebrated Chefs program
by naming five leading chefs as spokespersons for the National Pork Board and its "Pork. The Other White Meat" advertising campaign.
"Celebrated Chefs educate the foodservice industry on how the country’s leading chefs are preparing and featuring today’s pork," says Scott Long, a pork producer from Manteca, Calif. "We’re glad to have an eclectic blend of chefs from a variety of industries and backgrounds."
The chefs were selected for their culinary excellence, creativity and originality in their menuing of pork. The newly named chefs range from independent operators to country club and resort chefs.
The 2004 Celebrated Chefs are:
Tim Creehan of Beachwalk Café in Destin, Fla.
Gregory John of the Ft. Wayne Country Club in Ft. Wayne, Ind.
Marlin Kaplan of One Walnut in Cleveland, Ohio
Larry London of Heidel House Resort in Green Lake, Wis.
Nancy Longo of Pierpoint in Fells Point, Md.
The program demonstrates pork at the forefront of the latest menu trends. It also highlights pork’s versatility and variety among chefs, foodservice operators and distributors. Through industry speaking engagements, participation in operator workshops, cooking demonstrations and innovative menu development, these Celebrated Chefs maintain a focus on pork as a customer-pleasing and profitable center-of-the-plate protein.
NPB will immediately feature these Celebrated Chefs in a three-city media tour. "Through highly visible efforts of this program, the pork industry continues to heighten awareness of the benefits of pork and build a preference for pork among American consumers," says Long.
National Pork Board