The fur is flying over a new People for the Ethical Treatment of Animals ad campaign, which includes the image of First Lady Michelle Obama. Specifically, the White House says the ad is using Obama's image without her permission.

PETA's president, Ingrid Newkirk, said her organization wouldn't have sought Michelle Obama's consent for the anti-fur ad because it knows that she can't make such an endorsement.

PETA included the First Lady in its ad campaign that is, for now, featured in Washington, D.C., based on White House confirmation that Michelle Obama does not wear fur. Still, that's a long reach for PETA to place Obama in its ad based on that information. 

In the ad, the First Lady appears with the images of celebrities Oprah Winfrey, Carrie Underwood and Tyra Banks — three others who have shunned fur. Carrie Underwood is a known animal rights' supporter. The ads are appearing in Washington's Metro stations, magazines and on PETA's Web site.

The Associated Press contributed to this article.