The National Pork Board rolled out the Pork. Be inspired image and advertising campaign this past April. Funded by the National Pork Checkoff, it included significant print and online advertising, as well as the first national television pork ads in more than five years. Early results of a tracking study involving more than 1,000 consumers nationwide, show that consumers who have seen the new campaign report that they are consuming more pork as a result. A follow-up study will be conducted in November.