All About Feed reports Dirk Jan Kennes of Rabobank says the world meat market will grow by 40% by 2020.

The forecast was announced at the opening ceremony of VIV Europe in Utrecht, the Netherlands. Kennes predicts the increase as the world population increases and more people pass the income threshold of $2 per day, the threshold for adding meat to the daily diet.

Poultry is expected to see the biggest jump in consumption while pork will stabilize. Beef will see a drop in daily meal consumption. The increased demand in developed markets will result in more quality meat.

The biggest opportunity for growth is in Asian markets. Asia is least able to increase production so more livestock will be imported as demand increases.

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