While 2010 has been a strong year for U.S. pork exports, maintaining export growth is an ongoing challenge in an industry in which competitors are becoming increasingly aggressive. The U.S. Meat Export Federation (USMEF) recently held a New Opportunities Conference in which USMEF foreign office directors, exporters, traders and other industry experts were asked to identify new opportunities for U.S. pork across the globe.

In a recent presentation to USMEF Pork Committee members, Dan Halstrom, USMEF senior vice president for marketing and communications, explained that while some of the opportunities identified involve relatively new markets such as Central America, Kazakhstan and South Africa, much of the growth potential for U.S. pork actually lies in achieving further penetration in mainstay markets such as Japan, Mexico and Canada. These are markets in which the U.S. industry is already active, but may need to increase its focus on certain sectors, products and geographic regions.


 

Source: USMEF