click image to zoom The National Pork Producers Council, National Pork Board, the dairy industry and the Center for Food Integrity are promoting animal well-being through a new initiative to encourage immediate reporting of animal abuse, neglect, mishandling or harm.
The “See It? Stop It!” is a proactive demonstration of agriculture’s commitment to farm animal care. The initiative provides tools for farms to affirm that proper animal care is the responsibility of all employees, and that animal abuse will be neither accepted nor tolerated. It confirms the culture of care that farm owners and managers demand of every person who comes in contact with their animals. In addition, it will:
- Highlight the integrity of the farm’s philosophies on responsible animal care
- Help staff understand their important role in animal protection
- Provide clear direction on how to report instances of animal abuse, neglect, harm or mishandling
Randy Spronk “Animal well-being always has been the top priority of pork producers,” said NPPC President Randy Spronk, a producer from Edgerton, Minn. “The ‘See It? Stop It!’ initiative confirms that commitment and is a way to let animal caretakers know that it’s their moral responsibility to speak up to stop any animal abuse.”
See it? Stop it! is not an animal care program or a certification program. It is a directive that requires immediate action if an employee suspects or witnesses animal abuse, neglect, harm or mishandling.
The initiative encourages and empowers individuals working with or around animals to immediately report any signs of deliberate animal abuse, neglect, harm or mishandling to a supervisor or other individual responsible for enforcement of proper animal care, to ensure the concern is heard and addressed.
Though uncommon on farms, when animal abuse, neglect, harm or mishandling occurs, it is essential to give animal care providers an opportunity to swiftly report what they have witnessed. See it? Stop it! gives the tools to encourage and empower individuals working with or around animals to immediately report any signs of deliberate animal abuse, neglect, harm or mishandling without retribution.
“As the nation’s oldest animal protection organization, the American Humane Association (AHA) has a long history of involvement with programs that help assure proper animal care,” said Kathi Brock, National Director of the Farm Animal Program for AHA. “It is critical for farm management to set clear expectations for animal care and to have zero tolerance for animal mistreatment. We believe ‘See It? Stop It!’ provides the tools to help set those expectations and a mechanism for reporting abuse which supports the proper care of America’s farm animals.”