, the watchdog group dedicated to presenting facts about the Humane Society of the United States, has released its latest poster as part of the group’s ‘The Visual HSUS’ campaign. The new poster reveals HSUS’s desire to promote veganism.

Miyun Park, former HSUS vice president for farm-animal issues, has stated, “a number of organizations including the Humane Society of the United States, work on promoting veganism.”

According to an email from HumaneWatch, the admission is a departure from HSUS’s more typical indirect tactics when discussing the group’s veganism motive. “HSUS uses code words such as reducing, refining, and replacing animal products or eating more plant-based foods, which leave HSUS’s end-goal unsaid.”

While many think that HSUS is an organization devoted to assisting community pet shelters, the poster says the group is cloaking their more basic message and objectives of ending animal agriculture. HSUS is “actually a stealth animal rights groups that, like People for the Ethical Treatment of Animals, wants to get rid of eggs, meat, cheese, and milk.”

Previous posters released in ‘The Visual HSUS’ series portray the animal rights group as misrepresenting their stated intentions of providing assistance to pet shelters.  The poster explains that HSUS shares less than one percent of its budget with pet shelters overall and just one-thousandth of one percent of the group’s budget reaches pet shelters in some states.

Read more about Park’s presentation and hear a clip.