Today’s meat and poultry students face new challenges as they enter the job market, especially on how to effectively communicate the critical role the meat and poultry industry plays in the day-to-day life of Americans.  That is why, on April 12 in Chicago, IL, prior to the 2011 AMI Convention and Exposition; the American Meat Science Association (AMSA) Student Membership is offering a leadership conference designed to equip participants with the techniques needed to positively promote the meat and poultry industry to the public.

Co-sponsored by the AMSA Student Membership, AMSA Educational Foundation, and the American Meat Institute, the AMSA Student Leadership Conference “Mobilizing the Industry’s Future to Develop Soft Skills in Working with Current and Future Issues” will bring together student and young professional members to discuss the challenges and opportunities faced in today’s industry and how to overcome these.

This unique program will be led by keynote speaker Dr. J. Scott Vernon, Professor at California Polytechnic State University.  He is also the owner of Vernon Communications and the founder of "I Love Farmers...They Feed My Soul."  Dr. Vernon is considered one of the nation’s leading agriculture advocates.  In addition the leadership conference will feature industry experts who will share tips and their experience on how they promote the meat and poultry industry. 

The leadership conference will be held from 8:00 a.m. to 5:00 p.m. at the McCormick Place in Chicago, IL.  All AMSA student and young professional members interested in learning more about the meat and poultry industry and networking opportunities are welcome to attend.

Past attendees of the AMSA Student Leadership Conference can attest to the importance of attending.  Shanna Ward, Texas Tech University, commented, “Attending the AMSA student leadership conference in 2009 was an amazing experience. At that time I was new to attending meat science conferences and didn't know many of the people. It was at that conference that I made the friends and industry contacts that I rely on today.”

Networking is an added benefit of attending the leadership conference as a past participant reflected, "the leadership conference gave me a chance to network with industry professionals in an amazing setting.  Additionally, the training gave me a valuable new perspective on issues in the professional world I had not really thought of," stated Jessica Igo, Colorado State University.

Also, Ryan Murphy of Colorado State University found that "the biggest benefit I drew from the leadership conference was the chance to interact with an incredibly diverse range of the meat industry, even including some individuals who I may not have met through RMC."

Students and young professionals who are interested in all facets of the meat and poultry industry and being prepared with the necessary tools to promote the meat industry in a positive manner then it is time to take control of your future and sign up TODAY!

Additional information on the program, registration and lodging can be found at  Early registration discount ends on March 15 and the deadline to book a hotel is March 11.