While the economy may have more consumers may making purchasing sacrifices, it appears that meat, poultry and seafood are not on that list.
In a survey commissioned by IBM, a survey involving 4,000 U.S. residents across all income levels were asked to identify one product that they would not give up in order to save money. According to the results, 10 percent of respondents said they would not forsake meat, poultry, fish and seafood. Close behind, 8 percent named alcohol, tobacco, coffee, tea, milk or juice.
Taking the hardest hit was prepared food purchases, with 45 percent of those surveyed saying they are buying fewer prepared foods both from grocery stores and restaurant takeout.
The survey, also revealed the following responses worth noting regardless of specific the product:
- 72 percent are more concerned with quality than price in the grocery aisle
- 68 percent said nutrition is the most important consideration when food shopping
- 49 percent are shopping at more stores to get the best deal
- 35 percent have changed grocery stores to save money
- 52 percent are reducing the volume of food they purchase from the grocery store
- 45 percent of those making less than $20,000 want foods that keep them full longer
Survey respondents say they will not change their shopping priorities when the recession ends:
- 60 percent said they will continue to shop around for the best deals
- 92 percent said value will continue to be of equal or greater importance in food shopping
- 90 percent said nutrition will be of equal or greater importance in food shopping.
The survey was conducted by Braun Research and was based on telephone interviews this summer.