Phytobiotics Feed Additives GmbH (Phytobiotics, a global leader in research, development and sales of quality feed additives for livestock and pets, has established Phytobiotics North America LLC, with headquarters in Wentzville, Missouri. The company has an emphasis in swine and poultry.

“We are now well established in many parts of the world and have moved from a footprint of 5 countries in 2000 to over 70 countries in 2013," says Hermann Roth, president and CEO of Phytobiotics. "As the regulatory process for our products in the US is reaching the final approval stage, it was time to establish a business in North America.”

Bruce King, Managing Partner North America, will be responsiblefor building up the business and recruiting a team to serve the North American Market. Bruce grew up on a swine farm in northern Illinois, has a B.S. in Animal Science from the University of Illinois, and has worked in the U.S. and global pork and poultry markets for over 25 years.

“I’ve been a part of great teams in the animal health industry," says King. "Those that serve the customer best are those that focus on solid, proven, scientific solutions and interventions for real, practical production issues faced by animal agriculture. When I got in touch with Phytobiotics, I found the team to really understand how they can help the customer solve issues and improve production with intelligent product placement along with best practices already in place. I look forward to building a team and serving the pork and poultry industries as part of the Phytobiotics global organization.”