It’s getting hot outside, but Bennigan’s has teamed with Hormel Foods to introduce a summer menu featuring several new items. It offers the new Fire-Braised St. Louis Ribs and Fire-Braised Tennessee BBQ Sandwich featuring premium Hormel Foods meats. The promotion kicked off on June 24 and runs through September 8.
In addition, Bennigan’s is rolling out a delicious new Pork Cutlet Sandwich and daring its guests to take the Big Irish Challenge, with t-shirts and other prizes at stake. The Big Irish Burger includes two 8 oz. gourmet patties served double-decker style with double the toppings.
“Summer means grilling outdoors and enjoying refreshing drinks with friends and family,” said Bennigan’s President & CEO Paul Mangiamele. “But it can get hot out there, so we decided to recreate the summer experience inside Bennigan’s with the help of our great partners at Hormel.”
Bennigan’s also is taking the summer to salute America’s finest with its second annual Wall of Heroes campaign, a guest-inspired initiative that encourages customers to purchase a drink in honor of anyone who is currently serving or has served in the U.S. Armed Forces. They are then asked to write a message on a Wall of Heroes notecard supplied by their server, take a photo of the drink and the message, hashtag the photo with #WallofHeroes and upload it to Twitter or Instagram. Guests may also email the photo to firstname.lastname@example.org.
For every #WallofHeroes photo uploaded, Bennigan’s is donating $1.00 to the Coalition to Salute America’s Heroes, a leading not-for-profit organization dedicated to rebuilding the lives of severely wounded veterans. The campaign kicked off on Memorial Day and runs through Veterans Day, November 11.