Purdue University has several agribusiness seminars scheduled for the next several months. The variety of topics touch on a wealth of challenges and needs that many agribusinesses face, regardless of the product or service they provide. Here's a look at what lies ahead:
Sales Management and Leadership, June 5 – 7: Finding ways to lead, motivate, and manage networks of employees—inside and outside your supervision area. The seminar demonstrates real-world applications of sales management and leadership concepts.
Precision Selling: Building Relationships with Large Farmers, July 10 – 11: Not all customers are created equal. Managing key accounts requires a skill set often more closely aligned with management than with a traditional sales position. Our faculty will help you establish a framework for handling key sales accounts.
Strategic Agrimarketing, October 22 – 26: Strategic Agrimarketing is a practical, hands-on look at market segmentation, product and pricing strategies, distribution, people and marketing communication decisions. The program utilizes custom agribusiness case applications to help participants gain more than a conceptual understanding of marketing.
National Conference for Agribusiness, Re-Thinking Service Strategies: Innovations that Drive Profit, November 13 – 14: Combining original research with innovative ways of approaching both familiar and unfamiliar problems, the National Conference will explore the concept of service management and encourage participants to think strategically about how to manage service offerings for maximum impact on both customers and their firm.
Source: Purdue University