The U.S. Farmers & Ranchers Alliance (USFRA) will head to California on June 20-21, with its Food Dialogues event entitled, “Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America.”

Laura McIntosh, George Motz, Michael Olson and Michael Specter will moderate four separate discussions over the two days, bringing together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders and farmers and ranchers for in-depth conversations about food.  California Secretary of Agriculture, Karen Ross, has confirmed her participation as well. Here’s a look at the participants: 

  • George Motz, documentarian, host of Travel Channel's Made In America, and director of the Food Film Festival,will moderate Hollywood and “Vine”: The Intersection of Pop Culture and Food Production,a live-streamed discussionabout the portrayal of food and agriculture in popular culture on Wednesday, June 20 from 10 a.m. to 12 p.m. PDT at the Beverly Hills Hotel. 
  • Urban farm expert and host of the syndicated Saturday Food Chain radiotalk show, Michael Olsonwill moderate Meeting of the Minds: Touring Hollywood’s Urban Farm, on Wednesday, June 20from 2 p.m. to 4 p.m. PDT at Wattles Farm in Hollywood.  This discussion, which will examine the role urban farms play in the communities where they operate, will be live-Tweeted and taped for future online broadcast. 
  • Long-time The New Yorker journalist, and Denialism author, Michael Specter will lead a panel of leading scientists and academics, farmers and ranchers and thought leaders through a discussion about the role science and technology play in agriculture.  University of California, Los Angeles provides a backdrop for the live-streamed event, The Great Debate: Science, Technology and Food, onThursday, June 21 from 10 a.m. to 12 p.m. PDT.  Secretary Ross will also participate in this panel discussion. 
  • Host and executive producer of Bringing it Home with Laura McIntosh, Laura McIntosh will moderate The REAL Chef Challenge: Understanding How Food is Grown and Raised at Animal (restaurant).  On Thursday, June 21 from 12 p.m. to 2 p.m. PDT., farmers, ranchers, chefs, and others will discuss how food sourcing impacts how they grow, raise, buy and serve healthy choices for people everywhere.  The event will be live-Tweeted and taped for future online broadcast. 

“The involvement of such expertise sets the stage for dynamic and productive discussions at the events and online,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation.   “We are both thrilled and honored to have Secretary Ross, Laura McIntosh, George Motz Michael Olson and Michael Specter on board.”

All panel discussions taking place at the event entitled, “Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America,” will be available online (either live streamed or taped) at Additionally, individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD. 

The National Pork Producers Council and National Pork Board are both members of USFRA, the goal of which is to increase the dialogue between food producers and consumers. “USFRA recognizes that Americans have important questions about our food and how it is produced,” say event organizers. “ We have all become invested in knowing more about where our food comes from and how it was grown and raised – and how it impacts our personal health.  USFRA helps farmers and ranchers answer consumers’ questions.”

For more information about USFRA and The Food Dialogues events taking place in Los Angeles, click here. You also can follow USFRA on Facebook.  To attend an event in-person, call 888-25-USFRA (87372) or e-mail for additional details. Follow USFRA on Twitter @USFRA using #FoodD.

Source: USFRA