USFRA Consumer Media Tour decodes food terms

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Faces of Farming The U.S. Farmers & Ranchers Alliance (USFRA®) continues its outreach efforts on Friday this week with a Consumer Media Tour. Katie Pratt, an Illinois farmer recently named as one of the “Faces of Farming & Ranching” by USFRA, will help television viewers across the country understand food terms such as: organic, local, grass-fed, naturally-raised and sustainable.

Joining Katie is Celebrity Chef Danny Boome from the Food Network’s show, “Rescue Chef.” His program offers viewers creative solutions and a true understanding of the basics for success in the kitchen. Just in time to help consumers prepare their Valentine’s Day meals, the duo will provide viewers with information about their food choices.

“I am excited to help consumers demystify some of today’s confusing food terms,” says Pratt. “I hope to show viewers that knowing more about how their food is grown and raised – whether it’s organic, local, conventionally-raised, etc – can help them better understand how to make healthy choices based on their own preferences.”

Pratt and Boome will also participate in a series of radio interviews on the USA Radio Network, It’s Your Health National Network, KTRS in St. Louis, Mo., and WBNR/WLAA in Hudson Valley, N.Y. 

Katie is one of four Faces of Farming & Ranching winners chosen to represent agriculture to consumers, influencers and mass media. The winners, Chris Chinn (Mo.), Will Gilmer (Ala.), Katie Pratt (Ill.), and Bo Stone (N.C.), act as national spokespeople, sharing their stories and experiences on a national stage to help answer consumers’ questions about how food is grown and raised.

Katie and her husband, Andy (a seventh-generation farmer), raise corn, soybeans and seed corn. Welcoming tour groups to their farm is a family tradition starting back in the early 1970s when Andy’s grandfather hosted students from Chicago-area schools on his dairy farm. They currently farm in partnership with Andy’s family and have two children.

USFRA needs more farmers and ranchers to become active in telling their stories of continuous improvement to consumers and dispelling inaccurate information through the F.A.R.M. (Farmer and Rancher Mobilization) Team Rapid Responders program. To learn more, go to www.fooddialogues.com.



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