The American Meat Institute has launched a new YouTube channel. It's called the "Meat News Network" and it's designed to convey consumer-focused information about the meat industry.
AMI's President J. Patrick Boyle says the initial launch includes a three-part video that features Temple Grandin, Colorado State University animal scientist, and other members of the institute's Animal Welfare Committee.
The channel also includes videos on food packaging, food safety, the World Cancer Research Fund Report, meat nutrition and environmental concerns. The organization plans to add new videos on other timely topics and expand the site to provide consumers and the media with credible information about issues of importance to the meat and poultry industry.