Responding to consumer demands, American Humane Certified officials will promote their farm animal program at the Worldwide Food Expo in Chicago, Oct. 23-27. Officials says they will educate food producers on how they can practice improved husbandry and promote humane livestock treatment.
The momentum of food labels such as “free range,” “organic,” “cage free,” and “humanely raised,” shows no indication of slowing, according AHC officials as they point to a Public Opinion Strategies study for the American Humane Association. Fifty-eight percent of respondents said they are more likely to purchase a meat, poultry or dairy product if it is labeled as humanely raised.
AHC hopes to encourage the sources of much of America’s meat, poultry, dairy and egg products at the expo to commit to the humane treatment of animals. AHC recently became a member of the American Meat Institute.
Established in 2000, the program "guarantees consumers that the products bearing the American Humane Certified label are from animals that were raised and treated humanely," say officials. Companies pay a royalty fee to use the logo on their packaging and promotional materials, including advertising. Companies that meet the program standards receive the right to promote their products as American Humane Certified. Tenets of the program that ensure humane conditions for farm animals include:
- A healthful diet and ready access to fresh water
- Guaranteed minimum pen, nesting or pasture sizes
- A comfortable environment that allows animals to express their natural behaviors
- Transportation and processing practices that minimize stress
The Worldwide Food Expo will be held at McCormick Place in Chicago, Ill. For more about American Humane Certified, go to www.americanhumane.org/certified.
Source: American Humane Certified