Students from the University of Wisconsin-Madison are the $5,000 grand prize winner of the 2008 Alpharma Student Video Contest, Alpharma Animal Health has announced. Second and third place was awarded to students from the University of Florida and the University of Arizona, each receiving $2,000 and $1,000, respectively, for their efforts.
“We are extremely pleased with the outcome of the student video contest and the amount of participation we had from students,” says Jeff Mellinger, global leader for Alpharma. “I would like to congratulate the University of Wisconsin-Madison group for their video One and the Same  and the important message it delivered regarding the humane, ethical ways animals are treated on America’s farming operations.”
The video contest began earlier this fall as college agriculture students from across the country were asked to compile short video clips related to food production. Students received a $25 gift card for each video accepted, up to 10. More than 150 clips were uploaded to the contest Web site.
The winning videos will be posted on the contest Web site,,  YouTube and other social networking sites where visitors will be able to watch the videos and have a better understanding of how food is produced, as well as the care that is given to farm animals.
Alpharma is a leading manufacturer and marketer of animal health feed additives to the cattle, poultry and swine industries worldwide. Alpharma is committed to providing feed products that foster health and welfare in livestock animals. This not only helps livestock producers in their operations, but also lets consumers feel confident about the meat products they buy.