To help home cooks connect with all things pork, a microsite sponsored by the pork checkoff showcases 50 of consumers’ favorite pork recipes at Allrecipes.com to provide simple mealtime solutions.
With more than 40,000 trusted recipes, Allrecipes.com has become the world’s largest social network of food and entertaining enthusiasts.
The integrated microsite is designed for easy navigation and can be accessed through the “trusted brands” link on the Allrecipes.com home page.
“Allrecipes.com is a very popular site, because people rely on it for new cooking ideas,” says Laurie Bever, director of consumer advertising for the National Pork Board. “The site also offers a great way to drive traffic to our promotions.”
From April through October of this year, Allrecipes’ microsite generated 237,971 impressions, with high interest in pork recipes.”
Some of the recipes, along with consumer comments include:
- Honey-Glazed Pork Chops. “This was easy and yummy. I will definitely make it again!”
Parmesan Pork Tenderloin. “Simple, quick, tasty ... excellent!”
Asian Grilled Pork Tenderloin with Pineapple. “This was amazing! My company and husband couldn’t stop raving.”
Chili Rubbed Pork Tenderloin with Apricot Ginger Glaze. “Wow, wow, wow ... was this the most delicious pork I have ever tasted!”
Hoot-n-Holler Baby Back Ribs. “I have a picky family and they loved this recipe. They can’t stop talking about it.”
Grilled Indian Pork Kabobs with Sweet Onions and Red Bell Peppers. “This is going to become a family staple because I can’t seem to get enough of it!”
On Oct. 27, Allrecipes.com’s “What’s Cooking” e-newsletter created the highest click day, with the photo and recipe of the Lone Star Style-Smokin’ Spicy Ribs. “E-newsletters work very well for us, because they drive high traffic to our pork recipes," says Bever. "Since online promotions are affordable and offer a great way to maximize our investment, we’re planning more online promotions for pork in 2010.”