In an effort to help reveal the complete story and objectives of the Humane Society of the United States, a watchdog group has recently launched a campaign complete with visual aids. “By the Numbers” is the first effort in what will be a series of pieces produced by to enable Americans to learn more about HSUS.

“There’s no doubt that over time Americans are becoming more aware of how deceptive HSUS is,” says Rick Berman, Center for Consumer Freedom executive director. “We’re pleased to present the first installment of ‘The Visual HSUS’, a graphic series that we hope will make people think about HSUS in a new way. Little by little, we’re breaking through to the public’s consciousness with HumaneWatch,”

The first piece in the series features some eye-opening numbers regarding HSUS, including:

0.8 percent- the percentage of HSUS income donated to hands-on pet shelters in 2009.

50 percent- The percentage of HSUS’s budget consisting of fundraising and other overhead costs.

$18.5 Million- Money HSUS has diverted from animal-related programs into its employee pension plan.

$8.4 Million- The amount HSUS has spent between 2006 and 2010 on ballot initiative campaigns in Arizona, California, Missouri and Ohio.

Zero- Number of hands-on pet shelters operated by HSUS.

HumaneWatch has been online for fifteen months, and in that time the watchdog group’s research team collected data, statistics, and other “hard” numbers about the Humane Society of the United States. “HSUS’s finances, membership inflation, and weak support of pet shelters make for a fascinating story,” said Berman. “Putting the most remarkable numbers—and the most shocking ones—all on one page seemed like a natural thing to do.”

Six members of Congress are calling for an IRS investigation, according to Berman.  In 2010, HSUS was downgraded by Charity Navigator, the nation's largest and most-utilized evaluator of charities. will be offering each graphic as a poster, which they suggest would make a perfect gift for veterinarians, pet shelter staff, classroom teachers, and animal lovers everywhere. “Our ‘By the Numbers’ graphic tells a fascinating story and we hope people pass it around,” says Berman. The group is planning to release a new addition to the series about every other week.

“I think HumaneWatch has laid the groundwork for a lot of this forward momentum,” says Berman. “The “Visual HSUS” series will unfold on its own as an online project. Who knows? Once we have 20 or 30 of these pieces online, maybe they’ll make a nice coffee table book.”

Followers and supporters of the watchdog group can find the graphics on and obtain updates through the group’s Facebook page.