U.S. Farmers & Ranchers Alliance (USFRA) is assembling leaders from the entertainment, foodservice and agriculture industries for two days of in-depth discussion on food production in the United States. Lively exchanges are expected as the diverse groups take on the subject of where and how Americans' food is raised. 

The event, "Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America," will take place June 20-21 in Los Angeles.

Four separate discussions will bring together movers and shakers from the entertainment business, chefs, academics, large restaurant operators, journalists, local leadersfarmers and ranchers. The event will be available online at www.fooddialogues.com. 

USFRA is an alliance of prominent farmer- and rancher-led organizations and agricultural partners to lead the dialogue and answer Americans’ questions about how their food is raised.

"We chose Los Angeles because of the influence the region and its opinion leaders have on popular culture and trends that affect the entire nation – including how we view our food,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “The in-depth discussions will not only move the conversation forward about how food is grown and raised, but it will also give those in the agricultural industry the opportunity to learn more from consumers and their needs and expectations for the food-growing industries."

USFRA will announce the full list of panelists prior to The Food Dialogues events in Los Angeles. Individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD. 

The full list of panels is as follows:

Day One – Wednesday, June 20, 2012

Hollywood and "Vine": The Intersection of Pop Culture and Food Production
Live streamed (www.fooddialogues.com) on Wednesday, June 20 – 10 a.m. to 12 p.m. PDT.

    • Panel Description: Cooking shows, food competitions, online content, books and documentaries – these are only a few examples of the many ways the entertainment world is addressing the topic of food. This event will feature entertainment decision-makers, farmers and ranchers for a conversation about the portrayal of food and agriculture in popular culture.

      Meeting of the Minds: Touring Hollywood's Urban Farm  
      Wednesday, June 20 – 2 p.m. to 4 p.m. PDT.  Follow this panel discussion on Twitter @USFRA using #FoodD to participate in a live-Tweeting of the event activities as they happen. This event will be taped and content from the panel will be available in late June 2012.
    • Panel Description: Communities across America, including major metropolitan areas, are embracing urban farms and community gardens. Discover how rural and urban farmers can work together to provide healthy choices for people everywhere.


Day Two – Thursday, June 21, 2012

  • The Great Debate: Science, Technology and Food
    Live streamed (www.fooddialogues.com) on Thursday, June 21 – 10 a.m. to 12 p.m. PDT.
    • Panel Description: What technologies are farmers and ranchers using to produce food while protecting the environment? Is more research the answer to biotechnology in agriculture? Join a panel of leading scientists and academics, farmers, ranchers and thought leaders for a dynamic conversation about the role science and technology play in agriculture.


  • The REAL Chef Challenge: Understanding How Food is Grown and Raised
    Thursday, June 21 – 12 p.m. to 2 p.m. PDT. Follow us on Twitter @USFRA using #FoodD to participate in a live-Tweeting of the event activities as they happen. This event will be taped and content from the panel will be available in late June 2012.
    • Panel Description: Each day, individuals across the food chain – from farmers and ranchers to grocers and chefs – play unique roles in delivering the food we eat. This intimate roundtable will bring together farmers, ranchers, chefs, and others to discuss how food sourcing impacts how they grow, raise, buy and serve healthy choices for people everywhere. 

 For additional information about USFRA and The Food Dialogues events taking place in Los Angeles, visit www.fooddialogues.com, or on Facebook.

Source: USFRA