Survey reveals most Americans in favor of COOL

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A survey by the Consumer Federation of America shows 90 percent of Americans are in favor of requiring companies to list the origin of the fresh meat they sell on the label.

As the USDA continues to receive pushback from Canada and Mexico on country-of-origin labeling, a recent survey proves the issue is one Americans prefer. In a release by the National Farmers Union, 90 percent of the 1,000 respondents either strongly or somewhat favor including the data on the label.

Respondents were almost as responsive when asked if food sellers should also provide information about where the animals were born, raised and processed, as 87 percent either strongly favored or somewhat favored the additional information on the label.

Consumers are taking an interest in where and how their food is produced and, according to the survey, would prefer the information directly on the package.

”These findings, coupled with the recent withdrawal of two short-sighted amendments to the Senate and House’s respective farm bills that would have negatively impacted Country-of-Origin Labeling, are promising indications that country-of-origin labeling is vitally important and here to stay,” NFU President Roger Johnson said.

COOL became mandatory in 2008 and regulations were put forward in 2009. Mexico and Canada argue the labeling laws discriminate against foreign cattle and pigs. According to the Casper Star-Tribune, Mexico and Canada say enhancing labels would only exacerbate the problem.

The USDA and the Obama administration have until Thursday to finalize the labeling status.

The telephone survey was undertaken by ORC International May 9 to 12, 2013, using a split sample of landlines and cell phones.  The margin of error is plus or minus three percentage points.  The survey results are available here and the survey methodology is available here.

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Honolulu  |  May, 21, 2013 at 01:13 PM

I would appreciate labeling of hamburger meat that is the "pink slime". Sometimes meat dept. employees don't know or lie. A few times, after being reassured they don't sell pink slime, I buy the product, get it home, and start to cook the meat and the pink slime oozes out rather than natural fat and grease. Yuck!

Grande Prairie  |  May, 21, 2013 at 04:23 PM

How about asking them how much more they are willing to pay for meat ? Bet they wouldnt care if meat was from Canada or US if they have to pay significantly more with COOl in place. Doesnt matter how you spin it ,it will cost US consumers signicantly more. ANt does anybody actually believe US beef is safer than Canadian beef? Never seen the US become so protectionist at consumer expense.

Louisiana  |  May, 22, 2013 at 08:32 AM

Of course Americans favor COOL, it makes common sense. Other countries oppose it because it adversely impacts the competitive advantage they currently have and will likely affect their export market. America owes no one an apology for wanting to inform consumers of the origin of any product we produce or purchase.


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